About Understand Digital
Understand Digital is a unique digital business, owning our own products while providing an agency that serves small, medium and large businesses. Our team practices what we preach.
We like to be know as a technology company with ImpactTag at our core. ImpactTag will track campaigns, run big data analysis, power affiliate programmes, deploy tags and much more.
Our agency has developed from helping our ImpactTag clients. Now clients come to us for our knowledge and management.
Our agency works with a variety of clients offering a full service offering. We are Google Partners, Shopify Partners and Zoho Partners. We are highly experienced with Amazon Webservices.
We pulled together our Result Media and Understand Digital business under one umbrella.
Our client Sage was recognised with a highly commended award for best B2B affiliate programme.
Our first permanent office base opened in Marlow, Buckinghamshire. We also saw our work with Sage recognised with a highly commended award at the Performance Marketing Awards.
Understand Digital opened up an entity based just outside Washington D.C to service our US clients.
We acquired a Shopify app called Wigify which allowed Shopify store owners to run their own affiliate programme. The app was subsequently migrated onto the ImpactTag tracking platform to improve the reliability of the tracking.
On The Beach our first ImpactTag client was short-listed at the Performance Marketing Award for their use of our data within their partner marketing division.
The foundation of todays business was set-up – Understand Digital. Originally set-up as a separate entity where we developed our tracking technology. ImpactTag is a click stream tracker which is able to follow website visitors from their advertising channels.
The team started to offer creative work to our affiliate management clients, building banners and email creative.
Our client services work started this year with our affiliate management team looking after a number of smaller affiliate programmes.
Our business launched named Result Media where we ran a number of affiliate website driving traffic to them from SEO and Paid Search. Working closely with brands like ASOS, and Dell. We also ran a small healthcare e-commerce business.